The unchanged uniform game offered to front of house staff had irritated me as I worked both the front and back of hospitality for ten or so years.
With a one-way ticket for a discovery+learn expedition, the seed for uniform reform that had quickly blossomed into a strong-willed idea.
Many late nights researching over big bowls of ramen, I learned that it's quite an untapped market and could have massive potential in assisting businesses with their brand and primarily the servers with their duties.
The fashion industry is pretty dirty on our planet and we don't want to become a contributor to this both personally and in business. I will always consider the social and environmental impacts of what we're doing both positive and negative then look for ways to improve.
I'm passionate about giving my fellow hard workers in front of house something that’s made intentionally for them by someone who’s listening and understands the demands of the job.
It was Japan where the ideas for day seven (d7) were conceived, infatuated with everything Shibusa, quality crafted, and personable experiences I wanted to bring a taste of this to 'Melbournians' first and foremost so you'd see a glimpse of and feel these influences throughout this collection.
This first collection is a thank you to where I started... In the cafe.
Kate and Jason
Paula Lyley- doyle
Nigel and Paige
Penny and Scotto